© 2019 THE BEEZ GROUP

How well do you know your customers?

We can deliver insights to help you authentically connect.

Qualitative Over Quantitative

USER INTERVIEWS

Hear the wants and needs directly from your target audience, in their words

CUSTOMER JOURNEYS

Inspired by interviews, find opportunities to help users get from point A to B

PERSONAS

Bring a user segment to life to and get solution-focused their wants and needs 

ONLINE SURVEY

Get immediate and ongoing feedback from customers about their user experience

USABILITY TESTING

Ensure users can complete critical tasks and garner helpful information

MARKET STUDY

Invest in deep insights about customer opinions, preferences, and behaviors

How Personas Secured $100k in Funding

We were approached by an unfunded startup that needed help with getting started. The owner had  fallen in a familiar trap: feeling like she needed to be everything to everyone.

 

Since the budget was limited and the owner was actively applying for funding, we suggested investing in persona development. This would allow the owner and her funding team focus on the type of products and services needed, the kind of space to secure, hours, pricing, content and more. 

 

In the end, the personas directly helped our client secure $100,000 in interest-free funding.