Qualitative Over Quantitative
Hear the wants and needs directly from your target audience, in their words
Inspired by interviews, find opportunities to help users get from point A to B
Bring a user segment to life to and get solution-focused their wants and needs
Get immediate and ongoing feedback from customers about their user experience
Ensure users can complete critical tasks and garner helpful information
Invest in deep insights about customer opinions, preferences, and behaviors
How Personas Secured $100k in Funding
We were approached by an unfunded startup that needed help with getting started. The owner had fallen in a familiar trap: feeling like she needed to be everything to everyone.
Since the budget was limited and the owner was actively applying for funding, we suggested investing in persona development. This would allow the owner and her funding team focus on the type of products and services needed, the kind of space to secure, hours, pricing, content and more.
In the end, the personas directly helped our client secure $100,000 in interest-free funding.